Program Overview:
The Bachelor of Science in Marketing encompasses the total system of interacting business activities designed to plan, price, promote and distribute products and services offered by both profit and not-for-profit centered organizations. To prepare individuals for a career in marketing, this major concentrates on developing the student's ability to make objective and ethical decisions in the areas of marketing, advertising, sales force management, and retailing. It prepares students to conduct research to market to consumers and businesses in both national and international arenas.
Program Contacts:
To email Department Chair,
Christopher Lucarelli, Ph.D.
Program Webpage:
Marketing
Program Requirements:
The Marketing major emphasizes building the knowledge base and verbal and written communication skills that are important to success in the student's professional career as a marketer. Throughout the program, students build a portfolio of marketing and integrated communication plans, marketing research projects and presentations, thus developing their professional resume. The major requires all students to complete an approved internship or field-study option prior to graduation.
All marketing students develop a comprehensive understanding in the various functional areas of business by completing the Marketing Core.
Normally, once a student has matriculated in the Marketing major at The College of Saint Rose, he or she must satisfy all remaining core and major requirements with Saint Rose courses. Likewise, students pursuing the Marketing minor must satisfy all requirements for the minor with Saint Rose courses.
The minimum credit requirement for the Bachelor of Science in Marketing at The College of Saint Rose is 122 credits.
Marketing Core Requirements
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43 credits
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Marketing Major
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18 credits
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College Liberal Education requirements
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41 credits
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Additional arts and science electives
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8 credits
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Additional credits**
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12 credits
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*Arts and science electives include courses from the arts and sciences that may or may not have Liberal Education designation. Courses taken in professional fields such as accounting, business, nursing, education, medical technology or engineering are generally not recognized as arts and sciences for this requirement. Students must consult with their advisors in selecting these courses.
**Additional credits include any courses offered or accepted by The College of Saint Rose that can be applied toward the 122 credit hour graduation requirement.
Marketing majors must complete the following courses as part of their Liberal Education requirements:
Students must earn a cumulative grade point average of 2.0 or better in all courses required for the 61-credit Marketing major.
Major in Marketing (61 credits)
Core Requirements (43 credits)
Marketing Major Requirements (18 credits)
Select two courses from the following:
Internship/Field Experiences/Study Abroad/Service:
Required Internship/Field Study
A study abroad option is available to interested students who want to spend a semester at an approved college or university in another country. The approved courses taken will count toward the Business degree.
Professional Accreditations:
The College of Saint Rose, sponsored by the Sisters of Saint Joseph of Carondelet, Albany Province, is chartered by the Board of Regents of New York State. All of its degrees and programs are registered and its professional programs fully approved by the Board of Regents through the New York State Education Department.
The College of Saint Rose is accredited by the Middle States Commission on Higher Education, 3624 Market Street, Philadelphia, PA 19104. (267-284-5000). The Middle States Commission on Higher Education is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation. http://www.msche.org
Minor(s):
Admissions and Financial Aid Information:
The Undergraduate Admissions Office begins review of Freshman applications each fall in late September for the following Fall. Students are encouraged to submit a complete an application as early as November. The Admissions Team will return a decision on complete applications within just three weeks. The College awards academic scholarships at the same time.
What Makes an Application Complete
- Online or Paper application (fee waived for online applicants!)
- Official High School Transcripts
- Official Transcripts for any College Level Courses
- SAT or ACT scores (See Test Optional FAQ's)
- Letter of Recommendation from a Counselor or Teacher
- Essay or Graded Paper
- Applicants may also apply via the Common Application Online.
- Art applicants are required to complete a portfolio review.
Admissions contact information (telephone number, admissions web pages)
Scholarships and Financial Aid
See Tuition, Fees, and Financial Aid section for more information.
The Bottom Line
The total cost of The College of Saint Rose (including tuition, fees, room and board) is one of the lowest of any private college in the Northeast, and we award more than $25 million in Saint Rose scholarships, grants and financial aid.
Take a look at our bottom line, and view a cost comparison with a four-year public institution.
More about Financial Aid
Financial Aid is defined as any grant, scholarship, loan, or employment opportunity given with the express purpose of assisting you with education-related expenses to make your education affordable. Financial Aid is awarded on the basis of student need and the availability of funds.
The Admission and Financial Aid teams have designed a Guide to Scholarships and Financial Aid to help prospective students and families get to the bottom line and find that The College of Saint Rose is one of the lowest of any private college in the Northeast--while maintaining powerful academic opportunities.
Find Out More: