BUS 353 Marketing Management

This course is designed to provide students with skills in marketing decision-making from a strategic standpoint. It provides an in-depth coverage of the topics introduced in the principles of marketing course. Emphasis will be on strategic market planning for product development, pricing, promotion, and distribution. Additional topics will cover analysis of internal and external marketing environment, SWOT analysis, market measurement, B2B Marketing, demand forecasting and analysis, strategies to handle market competition, ethical and current issues in marketing. Case analysis or marketing plan development will be utilized as a teaching tool. Prerequisite: BUS 253.

Credits

3