BUS 253 Principles of Marketing

This course introduces the student to the broad field of marketing activity that aims to develop goods and services that focus on Improving customer satisfaction. It develops student understanding of basic marketing concepts in the context of both for-profit and not-for-profit organizations. It explains the role of environmental factors and consumer behavior. It emphasizes segmenting and targeting of markets, the identification of customer needs and desires; concept of marketing mix; and its elements- product, promotion, price and physical distribution. Students perform market analysis for a brand and complete the study of its 4 Ps as a semester long project for their portfolio.

Credits

3