Integrated Marketing Communications Minor

Program Contacts:

Dr. Karen McGrath

Chair, Communications Department

Email: [e-mail]

Dr. Christopher Lucarelli

Co-Chair, Management & Marketing Department

Email: [e-mail]

Dr. Angela Gordon

Co-Chair, Management & Marketing Department

Email: [e-mail]

Minor Requirements (20 credits):

Required Courses:

BUS 253	Principles of Marketing	3
BUS 353	Marketing Management	3
	or
BUS 377	Business to Business Marketing	3
COM 227	Fundmtls of Strategic PR	3
COM 314	Creative Copywriting in Advert	3
COM 373	PR & Advert Cpywrtg & Dsgn	4
	or
COM 374	Strat PR & Advert Campaigns	4
COM 430	Strategic Crisis Communication	4