Marketing Minor

Program Contacts:

Dr. Christopher Lucarelli

Co-Chair, Management & Marketing Department

Email: [e-mail]

Dr. Angela Gordon

Co-Chair, Management & Marketing Department

Email: [e-mail]

Minor Requirements (18 credits):

Required Courses:

Students from other majors who wish to minor in Marketing are required to take the following courses:

BUS 253	Principles of Marketing	3
BUS 353	Marketing Management	3

Select four courses from the following:

BUS 312	Marketing Research	3
BUS 370	Consumer Behavior	3
BUS 373	Sales Management	3
BUS 374	Personal Selling & Negotiation	3
BUS 376	Advertising & Promo Mngmt	3
BUS 422	Sport Marketing	3
BUS 423	Int'l Marketing & Export Mgmt	3
BUS 424	Services Marketing	3
BUS 380	Topics in Business	3 to 4

*Students must take BUS 280 or MAT 184 or SOC 288 or equivalent as a prerequisite.