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Marketing Minor

Program Contacts:

Dr. Christopher Lucarelli

Co-Chair, Management & Marketing Department

Email: lucarelc@strose.edu

Dr. Angela Gordon

Co-Chair, Management & Marketing Department

Email: gordona@strose.edu

Minor Requirements (18 credits):

Required Courses:

Students from other majors who wish to minor in Marketing are required to take the following courses:

BUS 253Principles of Marketing

3

BUS 353Marketing Management

3

Select four courses from the following:

BUS 312Marketing Research

3

BUS 370Consumer Behavior

3

BUS 373Sales Management

3

BUS 374Personal Selling & Negotiation

3

BUS 376Advertising & Promo Mngmt

3

BUS 422Sport Marketing

3

BUS 423Int'l Marketing & Export Mgmt

3

BUS 424Services Marketing

3

BUS 380Topics in Business

3 to 4

*Students must take BUS 280 or MAT 184 or SOC 288 or equivalent as a prerequisite.