COM 227 Fundmtls of Strategic PR

Students examine the fundamentals and history of strategic public relations practice and the ways its strategies, tactics, and assessments adapt to evolving technology and business environments. Students explore case studies, and conduct program planning and evaluation in creating and writing various PR materials. Prerequisite: ENG 105 (or its transfer equivalent) and either COM 105, COM 205, or BUS 253.

Credits

3