BUS 377 Business to Business Marketing

This course examines the dynamics involved in inter- and intra-organizational marketing of products. Students will explore issues in organizational buying and selling process, internal and external factors that affect organizational goals, strategic utilization of marketing mix between businesses, supply chain management, relationship development, and e-commerce in business-to-business settings. Prerequisite: BUS 253 or COM 205 or COM 227.

Credits

3