BUS 308 Practicum in Mktg & Sales

Students in this course experience how concepts learned in their marketing and sales courses are put into practice in industry. The class will go on a number of business visits, job shadow professionals in the field, and go on an informational interview. Students will also participate in a sales competition with students from another institution. The course culminates in an all-day event in which students will interact with and get feedback from alumni and other working professionals in series of activities, including the presentation of a marketing case study analysis, vehicle walk-around, mock sales pitch, mock job interview, and speed networking. Prerequisite: BUS 253 Principles of Marketing; restricted to marketing majors and minors, sales majors and minors, or by permission of the instructor.

 

Credits

1