COM 430 Online Advertising & PR

This course familiarizes students with the use of online information sources in performing tasks related to Public Relations and Advertising.Emphasis is on positioning a company or organization or products and services to reach specialized markets via users of the Internet.This course includes a hands-on component in which students use items such as photographic, video and audio recording devices, software applications for editing images, video, and audio, and posting to and viewing content from the Internet based on client needs.COM 205 Contemporary Advertising or COM 227 Public Relations History and Practice or their equivalents.

Credits

3