COM 227 Public Relations History and Practice

An introduction to the field, history and practices of public relations through selected case studies, student projects, and creating and writing PR materials. Topics include PR foundations, media relations, community involvement, corporate and institutional relations. This course includes a hands-on component in which students use items such as photographic, video and audio recording devices, software applications for editing images, video, and audio, and posting to and viewing content from the Internet.

Credits

3