BUS 370 Consumer Behavior

This course provides an in-depth study of the concepts that help marketers understand why organizational buyers and ultimate consumers behave as they do in the marketplace. Topics include: motivation theory, learning theory, perception, attitude theory and the application of these theories in the development of strategies for advertising, sales promotion, customer service, as well as product development and distribution practices. Fulfills diversity requirement. Prerequisite: BUS 253.

Credits

3