Program Overview:
The Bachelor of Business Administration in Marketing, encompasses the total system of interacting business activities designed to create, communicate, deliver, and exchange products and services offered by both profit and not-for-profit organizations. To prepare individuals for a career in marketing this major concentrates on developing the student's ability to make objective and ethical decisions in the areas of marketing strategy, advertising and consumer behavior. It prepares students to conduct research to market to consumers and businesses in both national and international arenas.
Program Contacts:
Dr. John F. Dion
Associate Professor of Marketing
Email: dionj@strose.edu
Program Webpage: Marketing
Program Requirements:
The Marketing major emphasizes building the knowledge base and verbal and written communication skills that are important to success in the student's professional career as a marketer. Throughout the program, students build a portfolio of marketing and integrated communication plans, marketing research projects and presentations, thus developing their professional resume. The major requires all students to complete an internship or approved alternative prior to graduation.
All Marketing students develop a comprehensive understanding in the various functional areas of business by completing the Major Core Requirements as well as the Marketing discipline requirements.
Normally, once a student has matriculated in the Marketing major at The College of Saint Rose, he or she must satisfy all remaining core and major requirements with Saint Rose courses. Likewise, students pursuing the Marketing minor must satisfy all remaining requirements for the minor with Saint Rose courses.
Students must earn a cumulative grade point average of 2.0 or better in all courses required for the 84-credit Marketing major. An overall cumulative grade point average of 2.0 or better in all courses completed at The College of Saint Rose is also required. The minimum credit requirement for the Bachelor of Business Administration in Marketing at The College of Saint Rose is 120 credits, which consists of the following:
|
Major Core Requirements
|
66 credits
|
|
Discipline Track
|
18 credits
|
|
Saint Rose Core requirements
|
33* credits
|
|
Additional Liberal Arts and General Education Electives
|
12 credits
|
|
Total Credits in degree
|
120 credits
|
* Nine (9) credits of the Saint Rose Core requirements are satisfied by courses within the Major Core Requirements
Major in Marketing (84 credits)
Core Requirements (66 credits):
Marketing Requirements (18 credits):
Select two courses from the following:
Internship/Field Experiences/Study Abroad/Service:
A study abroad option is available to interested students who want to spend a semester at an approved college or university in another country. The approved courses taken will count toward the Marketing degree.
Required Course:
Suggested 4 Year Course Plan:
This suggested plan is designed to give students an idea of how to balance their coursework over 8 semesters and to graduate within 4 years. Most students will need to take a minimum of 30 credits each year in order to meet the graduation requirement of a minimum of 120 overall credits. It should be used along with your Degree Works worksheet and in consultation with your faculty advisor. It is meant as a guide, not a definitive list of courses that must be taken as written. Your faculty advisor will help you make any necessary adjustments during advisement.
| BBA, Marketing |
| Year 1 - Fall |
|
|
Year 1 - Spring |
|
| Course |
Credits |
|
Course |
Credits |
| BUS 111 Fundamentals of Business |
3 |
|
BUS 210 Business Communications |
3 |
| BUS 199 Fundamentals of Business Colloquium |
1 |
|
BUS 219 Management Information Systems |
3 |
| CSC 114 Excel |
3 |
|
ECO 206 Microeconomics |
3 |
| Core Computational Logic & Reasoning |
3 |
|
Core Philosophical & Religious Traditions - PHI 205 |
3 |
| Core Social Science - ECO 205 Macroeconomics |
3 |
|
Core Mathematical Reasoning - MAT 180 College Algebra |
3 |
| Core Expository Writing, Speaking & Research |
4 |
|
|
|
| Total |
17 |
|
Total |
15 |
|
|
|
|
|
| Year 2 - Fall |
|
|
Year 2 - Spring |
|
| Course |
Credits |
|
Course |
Credits |
| ACC 121 Financial Accounting |
3 |
|
ACC 122 Managerial Accounting |
3 |
| BUS 233 Business Law |
3 |
|
BUS 246 Organizational Behavior |
3 |
| BUS 280 Business Statistics |
4 |
|
BUS 253 Principles of Marketing |
3 |
| BUS 293 Professional Development Program |
1 |
|
Core World Languages |
3 |
| Core Social Science Knowledge & Inquiry |
3 |
|
Core Historical Knowledge & Inquiry |
3 |
| General Elective |
3 |
|
|
|
| Total |
17 |
|
Total |
15 |
|
|
|
|
|
| Year 3 - Fall |
|
|
Year 3 - Spring |
|
| Course |
Credits |
|
Course |
Credits |
| BUS 301 Financial Management |
3 |
|
BUS 352 Quantitative Business Analysis |
3 |
| BUS 312 Marketing Research |
3 |
|
BUS 353 Marketing Management |
3 |
| MKT Elective |
3 |
|
BUS 370 Consumer Behavior |
3 |
| Core Literary Studies |
4 |
|
BUS 494 Internship |
3 |
| General Elective |
3 |
|
ACC/BUS/ECO Elective |
3 |
| Total |
16 |
|
Total |
15 |
|
|
|
|
|
| Year 4 - Fall |
|
|
Year 4 - Spring |
|
| Course |
Credits |
|
Course |
Credits |
| BUS 425 Integrated Global Business |
3 |
|
BUS 497 Capstone Seminar |
3 |
| MKT Elective |
3 |
|
ACC/BUS/ECO Elective |
3 |
| ACC/BUS/ECO Elective |
3 |
|
General Elective |
3 |
| Core Scientific Inquiry |
4 |
|
General Elective |
3 |
| Total |
13 |
|
Total |
12 |
Accelerated Degree Option: Marketing BBA + MBA:
Students in this accelerated course of study will use the following course substitutions to complete the undergraduate and graduate degrees at an accelerated pace.
B.B.A. Marketing/M.B.A. Accelerated Course of Study
|
Course Substitutions
|
|
Undergraduate Course
|
Graduate Course
|
|
BUS 352
|
MBA 660
|
|
BUS 312
|
MBA 638
|
|
BUS 353
|
MBA 635
|
|
BUS Elective
|
MBA 516
|
|
General Elective
|
MBA 517
|
Requirements for the Master of Business Administration can be found in the current Graduate Catalog.
MBA Program Contact:
Dr. John Dion
MBA Coordinator
Email: dionj@strose.edu
Suggested 2-in-4 Year Course Plan:
|
BBA, Marketing /MBA Accelerated Course of Study - 1 MBA Semester
|
| Year 1 - Fall |
|
|
Year 1 - Spring |
|
| Course |
Credits |
|
Course |
Credits |
| BUS 111 Fundamentals of Business |
3 |
|
BUS 210 Business Communications |
3 |
| BUS 199 Fundamentals of Business Colloquium |
1 |
|
BUS 219 Management Information Systems |
3 |
| CSC 114 Excel |
3 |
|
ECO 206 Microeconomics |
3 |
| LibEd Computational Logic & Reasoning |
3 |
|
LibEd Philosophical & Religious Traditions - PHI 205 |
3 |
| LibEd Social Science - ECO 205 Macroeconomics |
3 |
|
LibEd Mathematical Reasoning - MAT 180 Business Algebra |
3 |
| LibEd Expository Writing, Speaking & Research |
4 |
|
|
|
| Total |
17 |
|
Total |
15 |
|
|
|
|
|
| Year 2 - Fall |
|
|
Year 2 - Spring |
|
| Course |
Credits |
|
Course |
Credits |
| ACC 121 Financial Accounting |
3 |
|
ACC 122 Managerial Accounting |
3 |
| BUS 233 Business Law |
3 |
|
BUS 246 Organizational Behavior |
3 |
| BUS 280 Business Statistics |
4 |
|
BUS 253 Principles of Marketing |
3 |
| BUS 293 Professional Development Program |
1 |
|
LibEd Scientific Inquiry |
4 |
| LibEd Social Science |
3 |
|
LibEd World Languages |
3 |
| General Elective |
3 |
|
|
|
| Total |
17 |
|
Total |
16 |
|
|
|
|
|
| Year 3 - Fall |
|
|
Year 3 - Spring |
|
| Course |
Credits |
|
Course |
Credits |
| BUS 301 Financial Management |
3 |
|
BUS 352 Quantitative Business Analysis |
3 |
| MKT Elective |
3 |
|
BUS 370 Consumer Behavior |
3 |
| MKT Elective |
3 |
|
BUS 494 Internship |
3 |
| LibEd Literary Studies |
4 |
|
ACC/BUS/ECO Elective |
3 |
| General Elective |
3 |
|
LidEd Historical Knowledge & Inquiry |
3 |
|
|
|
General Elective |
3 |
| Total |
16 |
|
Total |
18 |
|
|
|
|
|
| Year 4 - Fall |
|
|
Year 4 - Spring |
|
| Course |
Credits |
|
Course |
Credits |
| ACC 522 Budgeting & Cost Accounting |
3 |
|
BUS 497 Capstone Seminar |
3 |
| BUS 425 Integrated Global Business |
3 |
|
MBA 516 Management Communication |
3 |
| MBA Elective |
3 |
|
MBA 555 Managerial Economics |
3 |
| MBA 638 Marketing Research |
3 |
|
MBA 635 Marketing Management |
3 |
| MBA 517 Organizational Behavior |
3 |
|
MBA Elective |
3 |
| Total |
15 |
|
Total |
15 |
|
|
|
|
|
| MBA Semester 1 |
|
|
|
|
| Course |
Credits |
|
|
|
| MBA 660 Production & Quality Management |
3 |
|
|
|
| MBA 582 Human Resource Management |
3 |
|
|
|
| MBA 640 Managerial Finance |
3 |
|
|
|
| MBA 690 Strategic Management |
3 |
|
|
|
| Total |
12 |
|
|
|
| BBA, Marketing /MBA Accelerated Course of Study - 2 MBA Semesters |
| Year 1 - Fall |
|
|
Year 1 - Spring |
|
| Course |
Credits |
|
Course |
Credits |
| BUS 111 Fundamentals of Business |
3 |
|
BUS 210 Business Communications |
3 |
| BUS 199 Fundamentals of Business Colloquium |
1 |
|
BUS 219 Management Information Systems |
3 |
| CSC 114 Excel |
3 |
|
ECO 206 Microeconomics |
3 |
| LibEd Computational Logic & Reasoning |
3 |
|
LibEd Philosophical & Religious Traditions - PHI 205 |
3 |
| LibEd Social Science - ECO 205 Macroeconomics |
3 |
|
LibEd Mathematical Reasoning - MAT 180 Business Algebra |
3 |
| LibEd Expository Writing, Speaking & Research |
4 |
|
|
|
| Total |
17 |
|
Total |
15 |
|
|
|
|
|
| Year 2 - Fall |
|
|
Year 2 - Spring |
|
| Course |
Credits |
|
Course |
Credits |
| ACC 121 Financial Accounting |
3 |
|
ACC 122 Managerial Accounting |
3 |
| BUS 233 Business Law |
3 |
|
BUS 246 Organizational Behavior |
3 |
| BUS 280 Business Statistics |
4 |
|
BUS 253 Principles of Marketing |
3 |
| BUS 293 Professional Development Program |
1 |
|
LibEd World Languages |
3 |
| LibEd Social Science |
3 |
|
LidEd Historical Knowledge & Inquiry |
3 |
| General Elective |
3 |
|
|
|
| Total |
17 |
|
Total |
15 |
|
|
|
|
|
| Year 3 - Fall |
|
|
Year 3 - Spring |
|
| Course |
Credits |
|
Course |
Credits |
| BUS 301 Financial Management |
3 |
|
BUS 352 Quantitative Business Analysis |
3 |
| MKT Elective |
3 |
|
BUS 370 Consumer Behavior |
3 |
| MKT Elective |
3 |
|
BUS 494 Internship |
3 |
| LibEd Literary Studies |
4 |
|
ACC/BUS/ECO Elective |
3 |
| General Elective |
3 |
|
General Elective |
3 |
| Total |
16 |
|
Total |
15 |
|
|
|
|
|
| Year 4 - Fall |
|
|
Year 4 - Spring |
|
| Course |
Credits |
|
Course |
Credits |
| ACC 522 Budgeting & Cost Accounting |
3 |
|
BUS 497 Capstone Seminar |
3 |
| BUS 425 Integrated Global Business |
3 |
|
MBA 516 Management Communication |
3 |
| LibEd Scientific Inquiry |
4 |
|
MBA 555 Managerial Economics |
3 |
| MBA 638 Marketing Research |
3 |
|
MBA 635 Marketing Management |
3 |
| Total |
13 |
|
Total |
12 |
|
|
|
|
|
| MBA Semester 1 |
|
|
MBA Semester 2 |
|
| Course |
Credits |
|
Course |
Credits |
| MBA 517 Organizational Behavior |
3 |
|
MBA 660 Production & Quality Management |
3 |
| MBA 582 Human Resource Management |
3 |
|
MBA 690 Strategic Management |
3 |
| MBA 640 Managerial Finance |
3 |
|
MBA Elective |
3 |
| MBA Elective |
3 |
|
|
|
| Total |
12 |
|
Total |
9 |
General Information on Accelerated Degree Options (Bachelor's + Master's):
Eligibility Standards:
High School Students:
- Minimum high school GPA of 92
- Combined SAT of 1100 (out of 1600) OR ACT of 24
- Letter of recommendation specifically for the Accelerated Bachelor’s/Master’s Degree Program from a high school teacher or counselor
Transfer Students:
- 45 credits completed
- GPA of 3.4 overall or at least a 3.4 GPA in the last 30 credits
- A grade of B or higher in financial accounting
- A grade of B or higher in managerial accounting
- Letter of recommendation from a faculty member from either Saint Rose or the institution from which the student transferred
Current Saint Rose Students:
- 45 credits completed
- Overall GPA of 3.4
- A grade of B or higher in financial accounting
- A grade of B or higher in managerial accounting
- Letter of recommendation from a Saint Rose faculty member
Maintaining Status in Accelerated Programs:
- Overall GPA of 3.4 at the completion of 45 credits
- Overall GPA of 3.0 from the completion of 45 credits to completion of the undergraduate degree
- A grade of B or higher in financial accounting
- A grade of B or higher in managerial accounting
- Students can receive no more than one C in a graduate level course. An earned C must be retaken at the graduate level unless otherwise specified by the program.
- Students cannot receive a failing grade in a graduate level course.
Losing Eligibility for an Accelerated Bachelor’s/Master’s Degree Option:
Students who do not maintain the standards outlined for their Accelerated Bachelor’s/Master’s Degree Option will lose eligibility for this completion option. If these students are in otherwise good standing with the College, they can continue in their current undergraduate program or move to another undergraduate major. We propose that up to a maximum of 12 graduate credits taken up to that point and completed with a grade of C or higher may be applied to their undergraduate degree. These credits might be applied as either general elective credits or to fulfill a requirement within the undergraduate major, depending on the undergraduate major’s grade requirements. Major grade restrictions would still apply. The student would take the undergraduate courses specified in the course catalog to fulfill all remaining requirements.
Discontinuing an Accelerated Bachelor’s/Master’s Degree Options:
Students in good standing may choose to discontinue an Accelerated Bachelor’s/Master’s Degree Option or withdraw from a dual degree program. These students may then move to another program offered by the college. Up to a maximum of 12 graduate credits taken up to that point and completed with a grade of C or higher would be applied to their undergraduate degree. The student would take the undergraduate courses specified in the course catalog to fulfill all remaining requirements.
Opportunity to apply graduate credits to a future master’s degree at Saint Rose if no longer enrolled in Accelerated Program:
Students who withdraw or are dismissed from the Accelerated Bachelor’s/Master’s Degree Option may apply to a Saint Rose Master’s Degree program after completion of the Bachelor’s Degree. If accepted to a Saint Rose master’s degree program these students may transfer up to 12 graduate credits earned as part of their Saint Rose Bachelor’s Degree. Specific courses must be approved for transfer by the faculty advisor, and Department Chair/Program Coordinator. Transfer credit is allowed only for courses in which students have received a grade of “B” or better and within the six-year time limit allowed for completion of the Master’s Degree or Certificate of Advanced Study. No more than half of a Certificate of Advanced Study or Master’s Degree can be fulfilled with credits that had been applied to a Saint Rose Bachelor’s Degree.
Reinstatement in Accelerated Bachelor’s/Master’s Degree Options:
Students in good academic standing with the college but previously declared ineligible from their Accelerated Bachelor’s/Master’s Degree Option can apply for reinstatement to the Accelerated Bachelor’s/Master’s Degree Option after retaking undergraduate courses that resulted in their change of eligibility and/or after earning an overall undergraduate GPA of 3.0 or higher. Students who earned any graduate grade lower than a C or more than one C at the graduate level may not reapply for reinstatement into the Accelerated degree option.
Advising:
Students in this Accelerated Bachelor’s/Master’s Degree Course of Study will have two advisors while they are undergraduates. A faculty member from the student’s undergraduate discipline will serve as the primary advisor while the student is an undergraduate. A faculty member from the graduate program will serve as a secondary advisor. After completing the Bachelor’s Degree the advisor from the graduate program will serve as the student’s sole advisor.
Find Out More:
Undergraduate Admissions and Financial Aid: https://www.strose.edu/admissions/