BUS 339 Prin of Digital Marketing

Through this course students learn how marketers create, communicate, and deliver goods and services via a digital-first strategy. Since many consumers today prefer to search, shop and buy online, marketers need to understand how their products and services help address specific needs and preferences and find the right people using digital marketing strategies. By the end of the course students should be able to define core digital marketing concepts and strategies. Additionally, students will learn to apply these concepts through a variety of hands-on activities. Topics include: digital marketing strategies, digital advertising, search engine optimization (SEO), email marketing, social media marketing, marketing communications and consumer (and Business-to-business) demographics/behavior. Prerequisite: 24 credits completed.

Credits

3