Marketing - BBA

Program Overview:

The Bachelor of Business Administration in Marketing, encompasses the total system of interacting business activities designed to create, communicate, deliver, and exchange products and services offered by both profit and not-for-profit organizations. To prepare individuals for a career in marketing this major concentrates on developing the student's ability to make objective and ethical decisions in the areas of marketing strategy, advertising and consumer behavior. It prepares students to conduct research to market to consumers and businesses in both national and international arenas.

Program Contacts:

Dr. John Dion

Associate Professor of Marketing

Email: dionj@strose.edu

Program Webpage: Marketing

Program Requirements:

The Marketing major emphasizes building the knowledge base and verbal and written communication skills that are important to success in the student's professional career as a marketer. Throughout the program, students build a portfolio of marketing and integrated communication plans, marketing research projects and presentations, thus developing their professional resume. The major requires all students to complete an internship or approved alternative prior to graduation.

All Marketing students develop a comprehensive understanding in the various functional areas of business by completing the Major Core Requirements as well as the Marketing discipline requirements.

Normally, once a student has matriculated in the Marketing major at The College of Saint Rose, he or she must satisfy all remaining core and major requirements with Saint Rose courses. Likewise, students pursuing the Marketing minor must satisfy all remaining requirements for the minor with Saint Rose courses.

Students must earn a cumulative grade point average of 2.0 or better in all courses required for the 84-credit Marketing major. An overall cumulative grade point average of 2.0 or better in all courses completed at The College of Saint Rose is also required. The minimum credit requirement for the Bachelor of Business Administration in Marketing at The College of Saint Rose is 120 credits, which consists of the following:

Major Core Requirements	66 credits
Discipline Track	18 credits
College Liberal Education requirements	33* credits
Additional Liberal and General Education Electives	12 credits
Total Credits in degree	120 credits

* Nine (9) credits of the College Liberal Education requirements are satisfied by courses within the Major Core Requirements

Major in Marketing (84 credits)

Core Requirements (66 credits):

BUS 111	Fundamentals of Business	3
BUS 199	Fund of Business Colloquium	1
BUS 210	Business Communications	3
BUS 219	Management Info Systems	3
BUS 233	Business Law 1	3
BUS 246	Organizational Behavior	3
BUS 253	Principles of Marketing	3
BUS 280	Business Statistics	4
BUS 293	Prof Develop Program	1
BUS 301	Financial Management	3
BUS 352	Quantitative Business Analysis	3
BUS 425	Integrated Global Business	3
BUS 497	Capstone Seminar	3
ACC 121	Principles of Financial Acctg	3
ACC 122	Principles of Managerial Acctg	3
CSC 114	Excel	3
ECO 205	Principles of Macroeconomics	3
ECO 206	Principles of Microeconomics	3
MAT 180	College Algebra	3
PHI 205	Business Ethics	3
	ACC/BUS/ECO Elective	9

Marketing Requirements (18 credits):

BUS 312	Marketing Research	3
BUS 353	Marketing Management	3
BUS 370	Consumer Behavior	3
BUS 494	Internship	3

Select two courses from the following:

BUS 354	Retail Management	3
BUS 373	Sales Management	3
BUS 374	Personal Selling & Negotiation	3
BUS 376	Advertising & Promo Mngmt	3
BUS 377	Business to Business Marketing	3
BUS 422	Sport Marketing	3
BUS 423	Int'l Marketing & Export Mgmt	3
BUS 424	Services Marketing	3

Internship/Field Experiences/Study Abroad/Service:

A study abroad option is available to interested students who want to spend a semester at an approved college or university in another country. The approved courses taken will count toward the Marketing degree.

Required Course:

BUS 494

Internship

Suggested 4 Year Course Plan:

This suggested plan is designed to give students an idea of how to balance their coursework over 8 semesters and to graduate within 4 years. Most students will need to take a minimum of 30 credits each year in order to meet the graduation requirement of a minimum of 120 overall credits. It should be used along with your Degree Works worksheet and in consultation with your faculty advisor. It is meant as a guide, not a definitive list of courses that must be taken as written. Your faculty advisor will help you make any necessary adjustments during advisement.

BBA, Marketing
Year 1 - Fall		Year 1 - Spring
Course	Credits	Course	Credits
BUS 111 Fundamentals of Business	3	BUS 210 Business Communications	3
BUS 199 Fundamentals of Business Colloquium	1	BUS 219 Management Information Systems	3
CSC 114 Excel	3	ECO 206 Microeconomics	3
LibEd Computational Logic & Reasoning	3	LibEd Philosophical & Religious Traditions - PHI 205	3
LibEd Social Science - ECO 205 Macroeconomics	3	LibEd Mathematical Reasoning - MAT 180 College Algebra	3
LibEd Expository Writing, Speaking & Research	4
Total	17	Total	15

Year 2 - Fall		Year 2 - Spring
Course	Credits	Course	Credits
ACC 121 Financial Accounting	3	ACC 122 Managerial Accounting	3
BUS 233 Business Law	3	BUS 246 Organizational Behavior	3
BUS 280 Business Statistics	4	BUS 253 Principles of Marketing	3
BUS 293 Professional Development Program	1	LibEd World Languages	3
LibEd Social Science Knowledge & Inquiry	3	LidEd Historical Knowledge & Inquiry	3
General Elective	3
Total	17	Total	15

Year 3 - Fall		Year 3 - Spring
Course	Credits	Course	Credits
BUS 301 Financial Management	3	BUS 352 Quantitative Business Analysis	3
BUS 312 Marketing Research	3	BUS 353 Marketing Management	3
MKT Elective	3	BUS 370 Consumer Behavior	3
LibEd Literary Studies	4	BUS 494 Internship	3
General Elective	3	ACC/BUS/ECO Elective	3
Total	16	Total	15

Year 4 - Fall		Year 4 - Spring
Course	Credits	Course	Credits
BUS 425 Integrated Global Business	3	BUS 497 Capstone Seminar	3
MKT Elective	3	ACC/BUS/ECO Elective	3
ACC/BUS/ECO Elective	3	General Elective	3
LibEd Scientific Inquiry	4	General Elective	3
Total	13	Total	12

Accelerated Degree Option: Marketing BBA + MBA:

Students in this accelerated course of study will use the following course substitutions to complete the undergraduate and graduate degrees at an accelerated pace.

B.B.A. Marketing/M.B.A. Accelerated Course of Study

Course Substitutions
Undergraduate Course	Graduate Course
BUS 352	MBA 660
BUS 312	MBA 638
BUS 353	MBA 635
BUS Elective	MBA 516
General Elective	MBA 517

Requirements for the Master of Business Administration can be found in the current Graduate Catalog.

MBA Program Contact:

Dr. John Dion

MBA Coordinator

Email: dionj@strose.edu

Suggested 2-in-4 Year Course Plan:

BBA, Marketing /MBA Accelerated Course of Study - 1 MBA Semester
Year 1 - Fall		Year 1 - Spring
Course	Credits	Course	Credits
BUS 111 Fundamentals of Business	3	BUS 210 Business Communications	3
BUS 199 Fundamentals of Business Colloquium	1	BUS 219 Management Information Systems	3
CSC 114 Excel	3	ECO 206 Microeconomics	3
LibEd Computational Logic & Reasoning	3	LibEd Philosophical & Religious Traditions - PHI 205	3
LibEd Social Science - ECO 205 Macroeconomics	3	LibEd Mathematical Reasoning - MAT 180 Business Algebra	3
LibEd Expository Writing, Speaking & Research	4
Total	17	Total	15

Year 2 - Fall		Year 2 - Spring
Course	Credits	Course	Credits
ACC 121 Financial Accounting	3	ACC 122 Managerial Accounting	3
BUS 233 Business Law	3	BUS 246 Organizational Behavior	3
BUS 280 Business Statistics	4	BUS 253 Principles of Marketing	3
BUS 293 Professional Development Program	1	LibEd Scientific Inquiry	4
LibEd Social Science	3	LibEd World Languages	3
General Elective	3
Total	17	Total	16

Year 3 - Fall		Year 3 - Spring
Course	Credits	Course	Credits
BUS 301 Financial Management	3	BUS 352 Quantitative Business Analysis	3
MKT Elective	3	BUS 370 Consumer Behavior	3
MKT Elective	3	BUS 494 Internship	3
LibEd Literary Studies	4	ACC/BUS/ECO Elective	3
General Elective	3	LidEd Historical Knowledge & Inquiry	3
		General Elective	3
Total	16	Total	18

Year 4 - Fall		Year 4 - Spring
Course	Credits	Course	Credits
ACC 522 Budgeting & Cost Accounting	3	BUS 497 Capstone Seminar	3
BUS 425 Integrated Global Business	3	MBA 516 Management Communication	3
MBA Elective	3	MBA 555 Managerial Economics	3
MBA 638 Marketing Research	3	MBA 635 Marketing Management	3
MBA 517 Organizational Behavior	3	MBA Elective	3
Total	15	Total	15

MBA Semester 1
Course	Credits
MBA 660 Production & Quality Management	3
MBA 582 Human Resource Management	3
MBA 640 Managerial Finance	3
MBA 690 Strategic Management	3
Total	12

BBA, Marketing /MBA Accelerated Course of Study - 2 MBA Semesters
Year 1 - Fall		Year 1 - Spring
Course	Credits	Course	Credits
BUS 111 Fundamentals of Business	3	BUS 210 Business Communications	3
BUS 199 Fundamentals of Business Colloquium	1	BUS 219 Management Information Systems	3
CSC 114 Excel	3	ECO 206 Microeconomics	3
LibEd Computational Logic & Reasoning	3	LibEd Philosophical & Religious Traditions - PHI 205	3
LibEd Social Science - ECO 205 Macroeconomics	3	LibEd Mathematical Reasoning - MAT 180 Business Algebra	3
LibEd Expository Writing, Speaking & Research	4
Total	17	Total	15

Year 2 - Fall		Year 2 - Spring
Course	Credits	Course	Credits
ACC 121 Financial Accounting	3	ACC 122 Managerial Accounting	3
BUS 233 Business Law	3	BUS 246 Organizational Behavior	3
BUS 280 Business Statistics	4	BUS 253 Principles of Marketing	3
BUS 293 Professional Development Program	1	LibEd World Languages	3
LibEd Social Science	3	LidEd Historical Knowledge & Inquiry	3
General Elective	3
Total	17	Total	15

Year 3 - Fall		Year 3 - Spring
Course	Credits	Course	Credits
BUS 301 Financial Management	3	BUS 352 Quantitative Business Analysis	3
MKT Elective	3	BUS 370 Consumer Behavior	3
MKT Elective	3	BUS 494 Internship	3
LibEd Literary Studies	4	ACC/BUS/ECO Elective	3
General Elective	3	General Elective	3
Total	16	Total	15

Year 4 - Fall		Year 4 - Spring
Course	Credits	Course	Credits
ACC 522 Budgeting & Cost Accounting	3	BUS 497 Capstone Seminar	3
BUS 425 Integrated Global Business	3	MBA 516 Management Communication	3
LibEd Scientific Inquiry	4	MBA 555 Managerial Economics	3
MBA 638 Marketing Research	3	MBA 635 Marketing Management	3
Total	13	Total	12

MBA Semester 1		MBA Semester 2
Course	Credits	Course	Credits
MBA 517 Organizational Behavior	3	MBA 660 Production & Quality Management	3
MBA 582 Human Resource Management	3	MBA 690 Strategic Management	3
MBA 640 Managerial Finance	3	MBA Elective	3
MBA Elective	3
Total	12	Total	9

General Information on Accelerated Degree Options (Bachelor's + Master's):

Eligibility Standards:

High School Students:

Minimum high school GPA of 92
Combined SAT of 1100 (out of 1600) OR ACT of 24
Letter of recommendation specifically for the Accelerated Bachelor’s/Master’s Degree Program from a high school teacher or counselor

Transfer Students:

45 credits completed
GPA of 3.4 overall or at least a 3.4 GPA in the last 30 credits
Letter of recommendation from a faculty member from either Saint Rose or the institution from which the student transferred

Current Saint Rose Students:

45 credits completed
Overall GPA of 3.4
Letter of recommendation from a Saint Rose faculty member

Maintaining Status in Accelerated Programs:

Overall GPA of 3.4 at the completion of 45 credits
Overall GPA of 3.0 from the completion of 45 credits to completion of the undergraduate degree
Students can receive no more than one C in a graduate level course. An earned C must be retaken at the graduate level unless otherwise specified by the program.
Students cannot receive a failing grade in a graduate level course.

Specific course requirements for Accelerated programs with MBA (Transfer, Current and to Maintain Status):

A grade of B or higher in financial accounting
A grade of B or higher in managerial accounting

Losing Eligibility for an Accelerated Bachelor’s/Master’s Degree Option:

Students who do not maintain the standards outlined for their Accelerated Bachelor’s/Master’s Degree Option will lose eligibility for this completion option. If these students are in otherwise good standing with the College, they can continue in their current undergraduate program or move to another undergraduate major. We propose that up to a maximum of 12 graduate credits taken up to that point and completed with a grade of C or higher may be applied to their undergraduate degree. These credits might be applied as either general elective credits or to fulfill a requirement within the undergraduate major, depending on the undergraduate major’s grade requirements. Major grade restrictions would still apply. The student would take the undergraduate courses specified in the course catalog to fulfill all remaining requirements.

Discontinuing an Accelerated Bachelor’s/Master’s Degree Options:

Students in good standing may choose to discontinue an Accelerated Bachelor’s/Master’s Degree Option or withdraw from a dual degree program. These students may then move to another program offered by the college. Up to a maximum of 12 graduate credits taken up to that point and completed with a grade of C or higher would be applied to their undergraduate degree. The student would take the undergraduate courses specified in the course catalog to fulfill all remaining requirements.

Opportunity to apply graduate credits to a future master’s degree at Saint Rose if no longer enrolled in Accelerated Program:

Students who withdraw or are dismissed from the Accelerated Bachelor’s/Master’s Degree Option may apply to a Saint Rose Master’s Degree program after completion of the Bachelor’s Degree. If accepted to a Saint Rose master’s degree program these students may transfer up to 12 graduate credits earned as part of their Saint Rose Bachelor’s Degree. Specific courses must be approved for transfer by the faculty advisor, and Department Chair/Program Coordinator. Transfer credit is allowed only for courses in which students have received a grade of “B” or better and within the six-year time limit allowed for completion of the Master’s Degree or Certificate of Advanced Study. No more than half of a Certificate of Advanced Study or Master’s Degree can be fulfilled with credits that had been applied to a Saint Rose Bachelor’s Degree.

Reinstatement in Accelerated Bachelor’s/Master’s Degree Options:

Students in good academic standing with the college but previously declared ineligible from their Accelerated Bachelor’s/Master’s Degree Option can apply for reinstatement to the Accelerated Bachelor’s/Master’s Degree Option after retaking undergraduate courses that resulted in their change of eligibility and/or after earning an overall undergraduate GPA of 3.0 or higher. Students who earned any graduate grade lower than a C or more than one C at the graduate level may not reapply for reinstatement into the Accelerated degree option.

Advising:

Students in this Accelerated Bachelor’s/Master’s Degree Course of Study will have two advisors while they are undergraduates. A faculty member from the student’s undergraduate discipline will serve as the primary advisor while the student is an undergraduate. A faculty member from the graduate program will serve as a secondary advisor. After completing the Bachelor’s Degree the advisor from the graduate program will serve as the student’s sole advisor.

Professional Accreditations:

The College of Saint Rose, sponsored by the Sisters of Saint Joseph of Carondelet, Albany Province, is chartered by the Board of Regents of New York State. All of its degrees and programs are registered and its professional programs fully approved by the Board of Regents through the New York State Education Department.

The College of Saint Rose is accredited by the Middle States Commission on Higher Education, 3624 Market Street, Philadelphia, PA 19104. (267-284-5000). The Middle States Commission on Higher Education is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation. http://www.msche.org

The School of Business at The College of Saint Rose, inclusive of its degree programs at the bachelor's and master's level, is accredited by the Association of Collegiate Business Schools and Programs (ACBSP), a specialized accrediting agency recognized by the Council for Higher Education Accreditation. http://www.acbsp.org/

Admissions and Financial Aid Information:

The Undergraduate Admissions Office begins review of First-Year applications each fall in late September for the following Fall. Students are encouraged to submit a complete application as early as October. The Admissions Team will return a decision on complete applications within just three weeks. The College awards academic scholarships at the same time.

What Makes an Application Complete

Online or Paper application (fee waived for all applicants!)
Official High School Transcripts
Official Transcripts for any College Level Courses
SAT or ACT scores (See Test Optional FAQ's)
Letter of Recommendation from a Counselor or Teacher
Essay or Graded Paper
Applicants may also apply via the Common Application Online.
Art applicants are required to complete a portfolio review.
Music applicants are required to complete an audition.

Admissions contact information (telephone number, admissions web pages)

Scholarships and Financial Aid

See Tuition, Fees, and Financial Aid section for more information.

The Bottom Line

The total cost of The College of Saint Rose (including tuition, fees, room and board) is one of the lowest of any private college in the Northeast, and we award more than $34 million in Saint Rose scholarships, grants and financial aid.

Take a look at our bottom line, and view a cost comparison with a four-year public institution.

More about Financial Aid

Financial Aid is defined as any grant, scholarship, loan, or employment opportunity given with the express purpose of assisting you with education-related expenses to make your education affordable. Financial Aid is awarded on the basis of student need and the availability of funds.

The Admission and Financial Aid teams have designed a Guide to Scholarships and Financial Aid to help prospective students and families get to the bottom line and find that The College of Saint Rose is one of the lowest of any private college in the Northeast--while maintaining powerful academic opportunities.