Program Overview:
The Bachelor of Science in Marketing, which includes marketing management and sales management concentrations, encompasses the total system of interacting business activities designed to create, communicate, deliver, and exchange products and services offered by both profit and not-for-profit organizations. To prepare individuals for careers in marketing and sales, this major concentrates on developing the student's ability to make objective and ethical decisions in the areas of marketing strategy, advertising, negotiating, and sales force management. It prepares students to conduct research to market to consumers and businesses in both national and international arenas.
Marketing majors can choose either the marketing management concentration or the sales management concentration. Only one concentration is required to complete the degree requirements. If a student is interested in completing both concentrations, at maximum one course may be shared between the two concentrations and only in the elective section. A student must have 15 unique credits in each of the concentration in order to be awarded both.
Program Contacts:
Dr. Christopher Lucarelli
Management and Marketing Department Chair
Email: lucarelc@mail.strose.edu
Program Webpage:
Marketing, BS
Program Requirements:
The Marketing major emphasizes building the knowledge base and verbal and written communication skills that are important to success in the student's professional career as a marketer. Throughout the program, students build a portfolio of marketing and integrated communication plans, marketing research projects and presentations, thus developing their professional resume. The major requires all students to complete an approved internship or field-study option prior to graduation.
All marketing students develop a comprehensive understanding in the various functional areas of business by completing the Marketing Core. Students can select a concentration in either Marketing Management or Sales Management.
Normally, once a student has matriculated in the Marketing major at The College of Saint Rose, he or she must satisfy all remaining core and major requirements with Saint Rose courses. Likewise, students pursuing the Marketing minor must satisfy all requirements for the minor with Saint Rose courses.
The minimum credit requirement for the Bachelor of Science in Marketing at The College of Saint Rose is 122 credits.
Core Requirements
|
43 credits
|
Concentration Requirements
|
18 credits
|
College Liberal Education requirements
|
41 credits
|
Additional arts and science electives
|
8 credits
|
Additional credits**
|
12 credits
|
*Arts and science electives include courses from the arts and sciences that may or may not have Liberal Education designation. Courses taken in professional fields such as accounting, business, nursing, education, medical technology or engineering are generally not recognized as arts and sciences for this requirement. Students must consult with their advisors in selecting these courses.
**Additional credits include any courses offered or accepted by The College of Saint Rose that can be applied toward the 122 credit hour graduation requirement.
Major in Marketing (61 credits)
Core Requirements (43 credits):
Marketing Management Concentration (18 credits):
Select two courses from the following:
Sales Management Concentration (18 credits):
Select two courses from the following:
Marketing majors must complete the following courses as part of their Liberal Education requirements:
Students must earn a cumulative grade point average of 2.0 or better in all courses required for the 61-credit Marketing major.
Suggested 4 Year Course Plan:
Marketing Management
This suggested plan is designed to give students an idea of how to balance their coursework over 8 semesters and to graduate within 4 years. Most students will need to take a minimum of 30 credits each year in order to meet the graduation requirement of a minimum of 122 overall credits. It should be used along with your Degree Works worksheet and in consultation with your faculty advisor. It is meant as a guide, not a definitive list of courses that must be taken as written. Your faculty advisor will help you make any necessary adjustments during advisement.
|
Year 1
|
|
|
|
|
|
|
Fall
|
|
16 credits
|
Spring
|
|
14 credits
|
|
BUS 111
|
Fundamentals of Business
|
3
|
ECO 205
|
Principles of Macroeconomics (L10)
|
3
|
|
BUS 199
|
Fundamentals Colloquium
|
0
|
BUS 219
|
Management Information Systems
|
3
|
|
CSC 114
|
Excel (L08)
|
3
|
MAT 184
|
Statistics
|
4
|
|
ENG 105
|
Expository Writing and Oral Communications (L01)
|
4
|
Liberal Education Requirement
|
Literature (L04)
|
4
|
|
MAT 180
|
College Algebra (L07)
|
3
|
|
|
|
|
Liberal Education Requirement
|
Language (L02)
|
3
|
|
|
|
|
|
|
|
|
|
|
|
Year 2
|
|
|
|
|
|
|
Fall
|
|
16 credits
|
Spring
|
|
15 credits
|
|
ACC 121
|
Principles of Financial Accounting
|
3
|
ACC 122
|
Principles of Managerial Accounting
|
3
|
|
BUS 233
|
Business Law
|
3
|
BUS 246
|
Organizational Behavior
|
3
|
|
ECO 206
|
Principles of Microeconomics
|
3
|
BUS 253
|
Principles of Marketing
|
3
|
|
Liberal Education Requirement
|
Philosophy/Religious Studies (L06)
|
3
|
BUS 210
|
Business Communication
|
3
|
|
Liberal Education Requirement
|
Physical Education (L12)
|
1
|
Liberal Education Requirement
|
Social Science (L11)
|
3
|
|
General Electives
|
|
3
|
|
|
|
|
|
|
|
|
|
|
|
Year 3
|
|
|
|
|
|
|
Fall
|
|
16 credits
|
Spring
|
|
15 credits
|
|
BUS 301
|
Financial Management
|
3
|
BUS 352
|
Operations Management
|
3
|
|
BUS XXX
|
Business Elective
|
3
|
BUS 312
|
Marketing Research
|
3
|
|
BUS 353
|
Marketing Management
|
3
|
BUS 370
|
Consumer Behavior
|
3
|
|
Liberal Education Requirement
|
Laboratory Science (L09)
|
4
|
Liberal Education Requirement
|
Art, Drama or Communications (L05)
|
3
|
|
General Electives
|
|
3
|
Electives
|
|
3
|
|
BUS 493
|
Pre-Internship Seminar
|
0
|
|
|
|
|
|
|
|
|
|
|
|
Year 4
|
|
|
|
|
|
|
Fall
|
|
15 credits
|
Spring
|
|
15 credits
|
|
BUS 425
|
Integrated Global Business
|
3
|
BUS 497
|
Integrated Business Experience
|
3
|
|
BUS xxx
|
Marketing Elective
|
3
|
BUS 494
|
Internship
|
3
|
|
Liberal Education Requirement
|
History (L03)
|
3
|
BUS xxx
|
Marketing Elective
|
3
|
|
General Electives
|
|
6
|
Liberal Education Requirement
|
Physical Education (L12)
|
1
|
|
|
|
|
General Electives
|
|
5
|
Sales Management
This suggested plan is designed to give students an idea of how to balance their coursework over 8 semesters and to graduate within 4 years. Most students will need to take a minimum of 30 credits each year in order to meet the graduation requirement of a minimum of 122 overall credits. It should be used along with your Degree Works worksheet and in consultation with your faculty advisor. It is meant as a guide, not a definitive list of courses that must be taken as written. Your faculty advisor will help you make any necessary adjustments during advisement.
|
Year 1
|
|
|
|
|
|
|
Fall
|
|
16 credits
|
Spring
|
|
14 credits
|
|
BUS 111
|
Fundamentals of Business
|
3
|
ECO 205
|
Principles of Macroeconomics (L10)
|
3
|
|
BUS 199
|
Fundamentals Colloquium
|
0
|
BUS 219
|
Management Information Systems
|
3
|
|
CSC 114
|
Excel (L08)
|
3
|
MAT 184
|
Statistics
|
4
|
|
ENG 105
|
Expository Writing and Oral Communications (L01)
|
4
|
Liberal Education Requirement
|
Literature (L04)
|
4
|
|
MAT 180
|
College Algebra (L07)
|
3
|
|
|
|
|
Liberal Education Requirement
|
Language (L02)
|
3
|
|
|
|
|
|
|
|
|
|
|
|
Year 2
|
|
|
|
|
|
|
Fall
|
|
16 credits
|
Spring
|
|
15 credits
|
|
ACC 121
|
Principles of Financial Accounting
|
3
|
ACC 122
|
Principles of Managerial Accounting
|
3
|
|
BUS 233
|
Business Law
|
3
|
BUS 246
|
Organizational Behavior
|
3
|
|
ECO 206
|
Principles of Microeconomics
|
3
|
BUS 253
|
Principles of Marketing
|
3
|
|
Liberal Education Requirement
|
Philosophy/Religious Studies (L06)
|
3
|
BUS 210
|
Business Communication
|
3
|
|
Liberal Education Requirement
|
Physical Education (L12)
|
1
|
Liberal Education Requirement
|
Social Science (L11)
|
3
|
|
General Electives
|
|
3
|
|
|
|
|
|
|
|
|
|
|
|
Year 3
|
|
|
|
|
|
|
Fall
|
|
16 credits
|
Spring
|
|
15 credits
|
|
BUS 301
|
Financial Management
|
3
|
BUS 352
|
Operations Management
|
3
|
|
BUS 374
|
Personal Selling & Negotiation
|
3
|
BUS 373
|
Sales Management
|
3
|
|
BUS 313
|
Data Analysis for Sales & Marketing
|
3
|
BUS XXX
|
Business Elective
|
3
|
|
Liberal Education Requirement
|
Laboratory Science (L09)
|
4
|
Liberal Education Requirement
|
Art, Drama or Communications (L05)
|
3
|
|
General Electives
|
|
3
|
Electives
|
|
3
|
|
BUS 493
|
Pre-Internship Seminar
|
0
|
|
|
|
|
|
|
|
|
|
|
|
Year 4
|
|
|
|
|
|
|
Fall
|
|
15 credits
|
Spring
|
|
15 credits
|
|
BUS 425
|
Integrated Global Business
|
3
|
BUS 497
|
Integrated Business Experience
|
3
|
|
BUS xxx
|
Sales Elective
|
3
|
BUS 494
|
Internship
|
3
|
|
Liberal Education Requirement
|
History (L03)
|
3
|
BUS xxx
|
Sales Elective
|
3
|
|
General Electives
|
|
6
|
Liberal Education Requirement
|
Physical Education (L12)
|
1
|
|
|
|
|
General Electives
|
|
5
|
Internship/Field Experiences/Study Abroad/Service:
A study abroad option is available to interested students who want to spend a semester at an approved college or university in another country. The approved courses taken will count toward the Business degree.
Required Course:
Professional Accreditations:
The College of Saint Rose, sponsored by the Sisters of Saint Joseph of Carondelet, Albany Province, is chartered by the Board of Regents of New York State. All of its degrees and programs are registered and its professional programs fully approved by the Board of Regents through the New York State Education Department.
The College of Saint Rose is accredited by the Middle States Commission on Higher Education, 3624 Market Street, Philadelphia, PA 19104. (267-284-5000). The Middle States Commission on Higher Education is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation. http://www.msche.org
The School of Business at The College of Saint Rose, inclusive of its degree programs at the bachelor's and master's level, is accredited by the Association of Collegiate Business Schools and Programs (ACBSP), a specialized accrediting agency recognized by the Council for Higher Education Accreditation. http://www.acbsp.org/
Admissions and Financial Aid Information:
The Undergraduate Admissions Office begins review of First-Year applications each fall in late September for the following Fall. Students are encouraged to submit a complete an application as early as October. The Admissions Team will return a decision on complete applications within just three weeks. The College awards academic scholarships at the same time.
What Makes an Application Complete
- Online or Paper application (fee waived for all applicants!)
- Official High School Transcripts
- Official Transcripts for any College Level Courses
- SAT or ACT scores (See Test Optional FAQ's)
- Letter of Recommendation from a Counselor or Teacher
- Essay or Graded Paper
- Applicants may also apply via the Common Application Online.
- Art applicants are required to complete a portfolio review.
- Music applicants are required to complete an audition.
Admissions contact information (telephone number, admissions web pages)
Scholarships and Financial Aid
See Tuition, Fees, and Financial Aid section for more information.
The Bottom Line
The total cost of The College of Saint Rose (including tuition, fees, room and board) is one of the lowest of any private college in the Northeast, and we award more than $34 million in Saint Rose scholarships, grants and financial aid.
Take a look at our bottom line, and view a cost comparison with a four-year public institution.
More about Financial Aid
Financial Aid is defined as any grant, scholarship, loan, or employment opportunity given with the express purpose of assisting you with education-related expenses to make your education affordable. Financial Aid is awarded on the basis of student need and the availability of funds.
The Admission and Financial Aid teams have designed a Guide to Scholarships and Financial Aid to help prospective students and families get to the bottom line and find that The College of Saint Rose is one of the lowest of any private college in the Northeast--while maintaining powerful academic opportunities.
Find Out More: