BUS 313 Data Analysis for Sales & Marketing

Students will learn how to analyze data from customer, sales force, channel, and promotion databases in order to make business decisions and evaluate the effectiveness of current programs.  They will also work with the customer relationship management (CRM) software used by organizations to manage their accounts.  This course blends theory and practice as students analyze real data from a variety of sources and learn the software most frequently used in industry.

Credits

3