Integrated Marketing Communications Minor

Program Contacts:

Dr. Karen McGrath

Chair, Communications Department

Email: [e-mail]

Dr. Haidy Brown

Chair, Management & Marketing Department

Email: [e-mail]

Minor Requirements (20 credits):

Required Courses:

BUS 253	Principles of Marketing	3
BUS 312	Marketing Research	3
	or
BUS 353	Marketing Management	3
COM 205	Introduction to Advertising	3
COM 227	Intro to Public Relations	3
COM 373	Int Mktg Com Copywriting	4
	or
COM 374	Int Mktg Com Campaigns	4
COM 430	Crisis Communications	4
	or
COM 471	Acct Mgmt in the Agency	4