COM 471 Acct Mgmt in the Agency

Students learn to manage agency-client relationships through the application of theory and production skills to plan, implement, and evaluate an integrated marketing, public relations, and advertising campaign for community clients. Students also work on their professional portfolios. Prerequisites: Either COM 373 or COM 374 and either BUS 312 or BUS 353. Permission of instructor required for BUS majors, Advertising minors, IMC minors, and Public Relations minors. Fall.

Credits

4