MBA 638 Marketing Research

This course introduces the student to conducting marketing research as the key link between the customer and strategic decision makers in profit and not-for-profit organizations. The course focuses on gathering and analyzing data and includes preparation of a research design, using secondary data sources and collecting primary data, and analysis and interpretation of data. It includes introducing the use of EXCEL/SPSS statistical software to conduct preliminary data analysis. Students conduct a semester-long research project for their portfolio.

Credits

3