MBA 635 Marketing Management

The course begins with a review of fundamental marketing concepts and then progresses to the study of market-oriented decision making.  Students learn how to analyze the overall market, evaluate competitive position, create a marketing plan, and evaluate the success of that plan. Topics include: operationalizing customer value, market analysis, portfolio analysis, and strategic marketing planning. Students will put marketing theories into practice by creating an actual marketing plan and/or through a computer simulation.

Credits

3